Privacy policy
OUR PRIVACY POLICY
IDEALINE Inc. (“IDEALINE,” “we,” “our,” “us”) values your privacy and is committed to protecting your personal data. This policy outlines the types of information we collect, how we use it, and the steps we take to protect it. Our Privacy Policy applies to both U.S. and Canadian customers and governs our data collection and privacy practices across various platforms.
Our Privacy Policy details the types of information we collect, the reasons for its use, the parties with whom we share it, and the measures we take to protect it. This policy governs the data collection and privacy practices of IDEALINE across several platforms. It applies to personal information gathered through our website (www.myidealine.com), any other IDEALINE-owned domains, our mobile applications, interactions with our customer service team, communications via our controlled social media pages, and any emails or text messages we send to you. Additionally, this policy extends to personal information collected in-store or directly through our website.
Please take a moment to understand our privacy practices. By using our services as a customer or visitor to our site, you acknowledge and consent to the collection, use, and disclosure of your information as outlined in our Privacy Policy.
1. Information We Collect
We collect personal identification information (e.g., name, address, email, phone number), billing and shipping details, transaction data, and website usage metrics. This information is collected when you interact with our services, including making purchases, registering an account, or communicating with us.
2. How We Collect Personal Information
Your information is collected directly, via our website through cookies and tracking technologies, and from third parties who support our business operations.
3. Cookies and Tracking Technologies
Cookies, web beacons, and similar technologies are used to understand your preferences, enhance your website experience, and gather analytics data. You can manage these technologies through your browser settings.
So, we and our partners utilize various technologies to collect and store information when you visit our Sites or use our services. This includes the use of cookies and similar technologies to identify your browser or device. We also use these technologies to gather and store personal identifiers like your IP address, as well as information about your internet or other electronic network activities, including your browser characteristics, device IDs and features, operating system version, and language preferences. Additionally, we collect details about your usage of our Site, such as the links you click on and the webpages you visit when you interact with our Site or services provided by our partners, including advertising and analytics services from companies like Google and Shopify.
We gather data on your interactions with our Sites and services, including the resources you access, pages you view, the duration of time spent on each page, and how you navigated to our website. We also log detailed information during your visits such as mouse movements, clicks, text entered, and the overall time spent on pages, capturing the specifics of your activity on our website.
The technologies we employ for automatic data collection include:
Cookies: A cookie is a small file stored on your computer's hard drive. You can refuse to accept browser cookies by adjusting your browser settings. However, if you choose to block cookies, you may not be able to access certain parts of our services. Unless your browser settings are configured to refuse cookies, our system will issue cookies when you direct your browser to our services. For more information about our use of cookies, including how to opt-out, please review our cookie policy.
Web Beacons: Our services and emails may include small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us to count users who have visited those pages or opened an email and collect other related website statistics (e.g., recording the popularity of certain website content and verifying system and server integrity).
Clickstream Data: Clickstream data includes details such as the pages served, the time spent viewing the page, the source of the request, the type of browser making the request, the preceding page viewed, and similar information. This data helps us analyze how visitors arrive at the Site, what type of content is popular, and what types of visitors are interested in particular kinds of content.
Session Information: We record details of your visits, including actions such as mouse movements, clicks, page visits, and text entered, to better understand how you interact with our website and to enhance user experience.
4. Use and Disclosure of Information
Your information is used to provide services, process transactions, communicate with you, improve our offerings, and for other business purposes. We may share this data with service providers, payment processors, and shipping companies.
5. Data Security
We take steps to protect your information against unauthorized access, disclosure, or destruction, and expect our partners to do the same.
6. Children's Privacy
Our website is not intended for children under the age of 13, in compliance with COPPA. We do not knowingly collect information from children without parental consent.
7. User Rights
You have the right to access, correct, or delete your personal information, as well as the right to data portability. For instructions on exercising these rights, please contact us.
8. Third-Party Links
Our website may link to third-party sites. We are not responsible for their content or privacy practices.
9. International Data Transfers
We are based in the U.S., but we handle your data carefully, even when processed or stored outside the country. Canadian users can be assured of adequate data protection measures when information is shared internationally.
10. Consent and Changes to This Policy
By using our site, you consent to this Privacy Policy. We will inform you of material changes through our website, and you are encouraged to review the policy periodically.
11. Contact Information
For questions or to exercise your rights, reach out to us at hello@myidealine.com.
12. Business Transfers
In case of a business restructuring, your information may be transferred or assigned.
13. Policy Enforcement and Complaint Resolution
We will investigate and attempt to resolve complaints regarding data use per this Privacy Policy. Canadian customers may contact us directly or seek further assistance with local privacy authorities.
14. Changes to Our Privacy Policy
Any changes will be communicated on this page and through website notifications.
15. Data Privacy Officer
For questions or concerns about our privacy practices, our Data Privacy Officer can be contacted at the above email.
16. Site terms of use
By accessing or using the Site in any manner, you agree to be bound by Idealine’s Terms of Use. It is important that you read the Terms of Use thoroughly. If you do not agree with the Terms of Use, please refrain from using the Site.
HOW WE USE PERSONAL INFORMATION WE COLLECT?
We use your personal information consistent with the purposes for which it was initially collected or subsequently authorized by you. Specifically, we use your information for the following purposes:
- To operate, present, and improve the Site, including analyzing Site activity.
- To inform you about products and promotions offered by Spanx.
- To fulfill your orders and authorize access to our Site.
- To verify your identity and validate communications from you.
- To administer and offer programs, tailor your experience on the Site, and manage, store, and enhance your data and preferences.
- To communicate about and administer your participation in special programs, surveys, contests, online campaigns, sweepstakes, and other promotional activities, and to deliver relevant emails.
- To send you confirmations, updates, security alerts, support and administrative messages, and facilitate the fulfillment of your order.
- For marketing purposes, which may include targeted advertising, creating customer profiles, personalizing our communications with you across various channels and devices, and notifying you about special promotions, offers, and events.
- To improve customer service, conduct satisfaction surveys, market research, and quality assessments.
- To process employment applications submitted through the Site.
- For general recordkeeping and managing our contractual relationship with you.
- To comply with legal requirements, investigate potential fraud or other Terms of Use or Privacy Policy violations.
- For any other purposes disclosed at the time we collect your information, for any purpose for which you provide express consent, or for any other lawful purpose.
CHOOSING NOT TO PROVIDE PERSONAL INFORMATION
Providing personal information is necessary to access certain parts of our Site. If you choose not to provide the required personal information, you may be unable to use specific features of our Site or order our products.
HOW WE SHARE PERSONAL INFORMATION?
IDEALINE may share your personal information with commercial service providers for business purposes, such as verifying your identity during payment processes. Whenever we disclose personal information for such purposes, we ensure a contract is in place that specifies the purpose of sharing and obligates the recipient to keep the information confidential and restrict its use solely to the purposes outlined in the contract.
DISCLOSURE OF PERSONAL INFORMATION FOR BUSINESS PURPOSES
We share your personal information with the following categories of third parties for business-related reasons:
Service Providers: Your information may be shared with service providers and other third parties who support our business operations. This includes services such as billing, credit card processing, customer support, customer relationship management, analytics, advertising, marketing, and data storage.
Analytics Providers: We partner with analytics providers who use tracking technologies to collect information from our websites, helping us measure traffic and site performance.
Advertising Partners: We work with third parties who assist us in advertising our services and who may use cookies to display targeted advertising based on your browsing history.
Social Media Providers: Interactions with our social media platforms may result in data collection by the platforms themselves. If you engage with our content through social media buttons (e.g., likes or shares), this activity may be visible to others on the platform. Review the privacy policies of these platforms to manage your privacy settings.
Affiliates: We may share information within our corporate family, consistent with this Privacy Policy, to streamline operations and marketing efforts.
Corporate Events: In the event of a business transition, such as a merger or acquisition, your personal information may be transferred to the successor entity.
Legal Reasons: We may disclose information to comply with the law, respond to legal processes, protect our customers, prevent fraud, and safeguard our assets.
Commercial Partners: We share information with business partners who provide offers or services that may enhance your experience or interest you.
Merger, Sale, or Asset Transfers: Should we undergo a business restructure, such as a merger or bankruptcy, your personal information may be part of the assets transferred, always subject to confidentiality agreements and applicable laws.
This sharing facilitates our operations and improves your customer experience while adhering to our privacy commitments.